Management Fads and Buzzwords - Critical-Practical Perspectives Danny Miller Author: Allegra McEvedy

Author: Allegra McEvedy

The reader who merely wishes to become familiar with the most basic concepts and methods of the calculus of variations need only study the first chapter

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Ahmed's surprising conclusions represent a near reversal of her thinking on this topic

Much of the material presented in the book is either new and hitherto unpublished or is a synthesis made for the first time

Management Fads and Buzzwords - Critical-Practical Perspectives Danny Miller Author: Allegra McEvedyAround 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: the 'guru