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The Customer Differential : The Complete Guide to Implementing Customer Relationship Management Condition:Like New We weren't allowed to touchCustomer Relationship Management (CRM) is the buzz of the business world. Broader than the age old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels and functions keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step by
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