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Early in his research
it's power can physically heal
A quirky collection of games and techniques inspired by modern art to encourage the creative impulse
In this trailblazing book
Or so they think
Zag: The #1 Strategy of High-Performance Brands Condition:Good Early in his researchWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
