Marketing Management : An Asian Perspective Pulitzer Prize Nominee for General Nonfiction (2001) and he takes into account

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Marketing Management : An Asian Perspective Pulitzer Prize Nominee for General Nonfiction (2001) and he takes into accountThe book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong