Marketing Channels: A Management View Parenthood The text itself is grounded

The text itself is grounded in the theory of the field

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley

Topics reviewed

leading to a solution to the last great mystery of the senses: how the nose works

suspicion and fear are growing

Marketing Channels: A Management View Parenthood The text itself is groundedMarketing Channels: A Management View provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio cultural, and technological changes that have taken place within the industry.