The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin Translated by Louise and Aylmer

Translated by Louise and Aylmer Maude

Desperate for land to feed their flocks

or the Mon-Khmer speaking Orang Asli in Malaysia

This unique book explains the key techniques of folding

from feedlots and fast-food restaurants to organic farms and hunting grounds

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin Translated by Louise and AylmerU. S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees,