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Weird Ideas That Work is filled with examples
like ogle at deformed frogs
It's Christmas time and Holden Caulfield has just been expelled from yet another school
Hornby means us to take his title literally: How can we be good
including TBWA\CHIAT\DAY
Brand Gap, The : Revised Edition Condition:Well Read Weird Ideas That Work isTHE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is
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