Consumer Behaviour book-new-arrivals-2023-07-13 a beguiling stranger called Amber

a beguiling stranger called Amber appears at the door bearing all sorts of unexpected gifts

mysterious Luna Moth

bloodthirsty

igniting global conversations about women and ambition

can generate heated debates

Consumer Behaviour book-new-arrivals-2023-07-13 a beguiling stranger called AmberThis text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.