Brand Essence: Using Sense, Symbol and Story to Design Brand Identity Crisp Pub Inc Beneath the cover is an

Beneath the cover is an

So what if June edits Athena's novel and sends it to her agent as her own work

cries with them

Using timelines and illustrations throughout

and the beaches along the Bay of Bengal to the fascinating cities of Yangon and Mandalay

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity Crisp Pub Inc Beneath the cover is anBranding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking, Brand Essence shows how brands can link storytelling archetypes and symbolism to