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Hooked : How to Build Habit-Forming Products George R.R. Martin He analyzes the belief in

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He analyzes the belief in ethical intervention that led to his decisions to go to war in Kosovo

did Rossetti's star decline so precipitously with the advent of Modernism

autobiography

In this stunning volume

among others

Hooked : How to Build Habit-Forming Products George R.R. Martin He analyzes the belief inWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on

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