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What Sticks is the one book that explains exactly how marketing and advertising works today
He promises to help Juliette master her powers and save their dying world
At the heart of his theory
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home book-new-arrivals-2025-02-10 What Sticks is the oneThe provocative follow up to the New York Times bestseller Predictably Irrational. In his groundbreaking book, social scientist Dan Ariely reveals the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye opening truths about what
