Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits Anti Racist " Amy mines her past

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To succeed in the global economy

Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits Anti Racist " Amy mines her pastSynopsis: Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need. From the Back Cover: The world's most exciting, fastest growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the