No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich MG_Gift_Guide A NPR Best Book of

A NPR Best Book of the Year

Mercedes is a rich

Take an epic trip along the Great Ocean Road in Australia

with the dimples and kind heart

When Laura's father orchestrates a match between her and an important business owner

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich MG_Gift_Guide A NPR Best Book ofTHE SCARY TRUTH: The middle class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass Affluent, Affluent, and Ultra Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B. S. Marketing to the Affluent,