Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd SFF_Gift_Guide “Truly a great American novel

“Truly a great American novel that does the very best of what fiction can do: sink us into other people’s lives

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her expression of gender

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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd SFF_Gift_Guide “Truly a great American novelIn this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions