Brand Global, Adapt Local: How to Build Brand Value Across Cultures TC_Bestseller Complete with thought-provoking writing prompts

Complete with thought-provoking writing prompts and meditations on how to discover who we really are and nourish our self-worth

a stubborn outsider who failed politically amid the bad economy of the 1970s and the seizure of American hostages in Iran but succeeded in engineering peace between Israel and Egypt

Carmen's not particularly looking forward to the holidays

and Carnival

Alexis Fox had been living a double life

Brand Global, Adapt Local: How to Build Brand Value Across Cultures TC_Bestseller Complete with thought-provoking writing promptsHow can you scale a brand globally while staying true to its core? Brand Global, Adapt Local is a practical guide for midcareer marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from worldleading companies including Nike, LVMH, Nestl, Shiseido, Natura, and Marriott. By