Store Clustering Through Store Level and Geodemographic Data Fact-Based / Consultative selling and Negotiation Explain how "category roles" fit

Explain how "category roles" fit into the category management process

Gain an in-depth look a third-party consumer panel data

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Tácticas y Análisis de la Categoría

Calculate lift factor

Store Clustering Through Store Level and Geodemographic Data Fact-Based / Consultative selling and Negotiation Explain how "category roles" fitCourse Overview This course gives participants the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before after performance. Participants learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index. Learning